Multi-Channel Value Assessment

If streaming media is mission critical to your organization, you need to make technology decisions that allow you to most affordably reach the largest relevant groups of target viewers with the highest quality streams. Your content delivery strategy defines how you want consumers to access your OTT content whether it is through their desktop and laptop computers, Internet set-top boxes (such as Roku ®, AppleTV or FireTV), smartphones, or tablets.

At Qbc, our experienced business value analysts will help you with critical decision making to grow your video business. We will analyze and explain the benefits of your own branded video site, versus YouTube channel, multi-channel networks (MCNs), mobile and connected TV apps. To maximize your earning potential, we will evaluate different monetization models including sponsorship, advertising and different subscription models. We will also help you discover new ways to engage with your audience by allowing them to opt-in to further communications with you and your brand.

You will receive a detailed multi-page assessment document, completely tailored to your business goals.

You will better understand:

  • How to take better control of your brand, your viewers, and advertising revenue.
  • How to deepen the relationship with your audience.
  • Your channel goals, priorities, calculated ROI for presentation to your stakeholders.

The assessment is executed in the following steps:

  • Analyze "As-Is" - We start by analyzing your business goals, your content and your audience.
  • Assess "To-Be" & Evaluate - We then assess different video distribution and monetization options.
  • Prioritize & Plan - And we prioritize channels, analyze ROI and deliver a technology execution plan.

Contact us for more details on a quote.

Assessment Overview

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